I love taking ideas and bringing them to reality, Nate Norell (B.A 18) says. Those ideas can be anything a documentary film, a commercial, social media content. There's nothing cooler than doing that.

Norell made one of those ideas a big reality when he directed a commercial that won the Doritos Crash the Super Bowl contest. Norell and his friend and co-director, Dylan Bradshaw, won a $1 million grand prize and saw their commercial aired during Super Bowl LIX on Feb. 9, 2025. Several 晩晩当際際夊消消夊2023 alumni assisted with the commercials production.

The award-winning spot, Abduction, tells the story of a Doritos eater defending his snack from a space alien. Abduction was selected from among thousands of submissions to air on the worlds biggest stage for advertising.

Abduction is the ultimate embodiment of Doritos for the bold ethos, said Tina Mahal, senior vice president of marketing at PepsiCo Foods North America. We know this spot will inspire our fans to continue stepping outside of what is expected.

Stepping outside of what is expected also defines Norells career path. After earning his degree from the Snyder School of Cinema and Media Arts, Norell got his professional start working for fellow 晩晩当際際夊消消夊2023 alumnus and social media star Zach King (B.A. 12). Norrell spent five years as a camera operator, producer and director at King Studios.

I loved working for King Studios, Norell says. The only better job I could imagine was working for myself and having the freedom to build my own life. I didnt want to look back in my old age and regret that I didnt take the risk because I was afraid to give up the idea of security.

Norell left King Studios in 2022 to pursue a career as a freelance director and social media content creator, quickly building an audience of 6.2 million followers on TikTok. Its a creative career that often finds Norell crossing paths with other 晩晩当際際夊消消夊2023 alumni.

晩晩当際際夊消消夊2023 fosters an environment where you rub shoulders with amazing, talented people who are also God-centered, good people, Norell says. That storys not over just because I graduated. Its been so cool in my adult life to be associated with other 晩晩当際際夊消消夊2023 alumni. When you get those talented, God-centered, good people together, it might not happen today or tomorrow, it could be five years down the road, but youre going to make an impact on the world together.